Your LinkedIn profile is a search result, not a resume. Recruiters filter by keywords, title, and location — the polish comes second.
Headline: use the exact job title you want next, not the one you have. 'Senior Product Manager · SaaS · B2B' beats 'Passionate builder | Coffee enthusiast'.
About: three short paragraphs — who you are, what you've shipped, what you want next. First 300 characters are what shows in previews, so front-load them.
Experience: rewrite each role like a resume bullet list. Recruiters skim; walls of text lose them.
Skills: pin the top three that match your target role. LinkedIn weights these heavily in search.
Featured: pin one artifact — a case study, a talk, a live product. It signals 'I ship things' faster than any headline can.